Los Angeles Floral Design Studio Celebrates 12 Years Creating Instagram-Worthy Events for Celebrity Clients
United States – October 31, 2025 / Flower Gypsies /
Flower Gypsies LLC, a Los Angeles-based luxury floral design studio, celebrates over 12 years of creating transformative installations for celebrity clients, Fortune 500 companies, and major brand activations throughout California and select destination markets. Since its establishment in 2013, the company has completed over 90 documented high-profile projects ranging from intimate celebrity gatherings to large-scale festival installations.
The studio’s impressive portfolio includes collaborations with Gwyneth Paltrow for Target’s Goop brand launch, Selena Gomez for Rare Beauty events, Taylor Hill for Ralph Lauren Romance at the Four Seasons Los Angeles, and Sam Smith for Capitol Records. Corporate clients span Fortune 500 leaders including Netflix, Amazon, Toyota, Target, TD Ameritrade, and US Bank, demonstrating the company’s versatility across both entertainment and corporate sectors.
“Our success over the past 12 years reflects our commitment to transforming ideas into reality through bespoke floral installations that create memorable, Instagram-worthy moments,” said Gabby LaRussa, founder of Flower Gypsies. “While California remains our stronghold, we’ve developed the logistics capability and creative expertise to execute destination projects for brands seeking consistent aesthetics across multi-city campaigns.”
Flower Gypsies maintains comprehensive service coverage throughout California, with regular installations in Los Angeles, San Francisco, San Diego, Palm Springs, and dozens of surrounding communities. The company’s “California & Beyond” positioning represents its availability for select high-profile destination projects, evidenced by documented work at South by Southwest (SXSW) in Austin, Texas, Electric Daisy Carnival (EDC) in Las Vegas, and iHeartRadio Music Festival at T-Mobile Arena in Nevada.
The studio distinguishes itself through proprietary in-house capabilities including custom LED fabrication, laser-cut signage, and interactive experiential elements. Notable installations include a permanent 10×20 ft. apex tropical installation with custom LED fixtures for Toyota at the former Staples Center, an 8×8 ft. tropical installation with custom LED signage for TD Ameritrade at the Ritz Carlton Laguna Niguel, and multiple fresh flower bar activations providing interactive bouquet-creation experiences for corporate events.
The company’s approach to event design emphasizes creating photo-worthy installations that drive social media engagement. Six separate brand activation projects during Coachella weekend—including installations for Tinder, Ciroc, Maison Margiela, Rachel Zoe, Sabo Skirt, and FlavrX—demonstrate Flower Gypsies’ expertise in creating cohesive branded experiences that resonate with both attendees and online audiences.
Recent custom installations showcase the studio’s range from intimate 4×8 ft. baby’s breath walls to expansive 18×8 ft. green walls incorporating fresh florals, with projects spanning permanent office installations in San Francisco to multi-day festival activations. The company’s fabrication team creates freestanding weighted structures that allow mounting of shelving, signage, and custom accents without venue modifications.
Flower Gypsies’ team of experienced florists and skilled fabricators operates from Los Angeles with case-by-case evaluation for destination projects. The studio’s contact approach encourages direct consultation for last-minute events and specialized requests, maintaining flexibility while ensuring quality execution across all project scales. The company’s client portfolio includes partnerships with prestigious venues including Four Seasons, Chateau Marmont, W Hotel Hollywood, The London Hotel, and multiple Ritz Carlton properties.
As Flower Gypsies enters its 13th year, the studio continues expanding its capabilities in LED technology integration, sustainable luxury design practices, and interactive experiential elements that transform traditional floral arrangements into immersive brand experiences.
About Flower Gypsies:
Flower Gypsies LLC is a luxury floral design studio based in Los Angeles, California, specializing in custom installations, interactive flower bars, and technology-enhanced floral experiences for corporate events, celebrity celebrations, and brand activations. Founded in 2013 by Gabby LaRussa, the company serves clients throughout California and provides destination event capabilities for select high-profile projects. For more information, visit flowergypsies.com.
