ŌURA, maker of the world’s leading smart ring, and the U.S. Tennis Association (USTA) today announced a landmark, five-year partnership naming Oura an Official Sponsor and Wearable Fitness Device Partner of the US Open, USTA, and USTA Coaching. This partnership – the first wearable partnership for the USTA – welcomes Oura to the global stage of the US Open and reinforces the USTA’s commitment to growing tennis – the world’s healthiest sport – to inspire healthier people and communities everywhere.
With Oura Ring and Oura Membership, players and their support teams have access to the data they need to train smarter, recover faster, and compete at their best. Through shared education and content, the goal of the partnership is to make advanced health tracking a normal, accessible part of life on tour, while showcasing that vision on the sport’s biggest American stage.
The partnership also unites two organizations rooted in a shared belief of promoting the health and well-being of communities everywhere. As Oura advances its mission to make health a daily practice for millions of people worldwide, the USTA continues driving its goal of reaching 35 million players of the world’s healthiest sport in America by 2035.
According to multiple sources and studies, tennis has been shown to have a more positive impact on the health of its participants than any other sport, with tennis players on average living 9.7 years more than sedentary individuals*. That longevity advantage is already showing up in Oura’s community, where members have logged more than 5.5 million hours on the court, with tennis tracked automatically by Oura’s Automatic Activity Detection (AAD).
The Health Intelligence Layer of American Tennis
This partnership embeds Oura across every level of the game:
- Oura Ring will be available to every Main Draw player competing in the US Open through its player gifting suite, with on-site fitting and recovery education in player areas.
- Beyond the US Open, Oura will integrate across a number of the USTA platforms, including USTA Coaching, USTA League National Championships and USTA members. Starting this year, Oura will sponsor the USTA League National Championships and offer benefits to both USTA members and USTA Coaching members.
- USTA Coaching and Oura will collaborate to develop health and wellness studies within the USTA Coaching Ecosystem, in addition to an Oura Recovery & Readiness module embedded in the USTA coaching certification pathway, exclusive annual offers for coaching subscribers, and complimentary devices at select coaching events.
“Tennis demands everything from the body and the mind, and what separates great players from champions is often what happens off the court,” said Tom Hale, chief executive officer at Oura. “Sleep and recovery are the invisible edge. That’s what makes this partnership such a natural fit for Oura: it brings our belief that health should be a daily practice to one of the biggest stages in sport, while helping millions of fans around the world see the connection between how they recover and how they perform.”
A Partnership Built for the World Stage
Sleep, recovery and readiness are vital ingredients to forging a tennis champion, and the US Open, as one of the world’s preeminent sporting events, elevates that story to a global stage. In 2025, the US Open drew a record 1.14 million attendees and was broadcast to an estimated 200 million-plus viewers across more than 200 countries and territories, making it one of the rare events that blends elite competition, mass visibility and cultural relevance.
Oura will become a founding partner of the state-of-the-art Player Performance Center – a new hub of player health, readiness, and performance science during the US Open – with naming rights for a wellness and recovery area within the center upon its opening in 2027. This commitment signals Oura’s role not just as a sponsor, but as a trusted partner in athletic excellence.
On the tournament grounds and across global broadcasts, Oura will have a powerful brand presence – from on-court logo visibility across Arthur Ashe Stadium, Louis Armstrong Stadium, and prominent signage throughout the grounds, to virtual LED messaging on court. Oura will also operate a fan engagement experience including activations such as product giveaways, sleep and recovery education, and personalized health insights. These activations reflect Oura’s commitment to meeting people where they are and making the science of recovery accessible, tangible, and inspiring.
“Oura and the USTA share a vision rooted in health and wellness, and this partnership will amplify that in so many ways,” said Kirsten Corio, chief commercial officer, USTA. “Oura’s presence at the US Open will have an immediate and long-lasting benefit for fans, players and coaches, and Oura’s commitment to the grassroots – leveraging their best-in-class recovery science and data to benefit players and coaches alike – make this a partnership that can have a demonstrative impact on the growth and vitality of our game for generations to come.”
About ŌURA
ŌURA delivers personalized health data, insights, and daily guidance with Oura Ring, the leading smart ring that helps you live healthier, longer. Guided by a mission to shift healthcare from sick care to prevention, ŌURA supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, and heart health. Scientifically validated against medical gold standards, the lightweight Oura Ring tracks 50+ health metrics continuously, empowering both individuals and thousands of research teams, healthcare providers, and organizations. With 1,000 ecosystem partners across wellness and medicine, ŌURA is advancing the future of preventative health.
Founded in Finland in 2013, ŌURA has E.U. headquarters in Oulu and U.S. headquarters in San Francisco. ŌURA was last valued at approximately $11B—making it the world’s most valuable standalone wearable company. Learn more at ouraring.com or connect with ŌURA on Instagram, LinkedIn, and TikTok.
Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.
About the USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization, it invests 100 percent of its proceeds in growing the game. It owns and operates the US Open, one of the highest-attended annual sporting events in the world, along with approximately 100 Pro Circuit events throughout the U.S., and selects the teams for Davis Cup, Billie Jean King Cup, and the Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships in addition to supporting tennis and education programs nationwide to benefit under-resourced youth through the National Junior Tennis & Learning (NJTL) network. For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter (X) and TikTok.
For more information, contact: Pat Mitsch, USTA; mitsch@usta.com
*Schnohr P, O’Keefe JH, Holtermann A, et al. Various leisure-time physical activities associated with widely divergent life expectancies: The Copenhagen City Heart Study. Mayo Clin Proc 2018;93:1175-1185.
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