How AMS Events Turned Fans Into the Show at FIFA Fan Festival™ Dallas
Carrollton, United States – July 8, 2026 / AMS Events /
DALLAS, Texas – June 11, 2026 – AMS Events, a full-service event production company specializing in creative direction, technical production, and immersive brand experiences, today announced the design and production of two large-scale LED installations at FIFA Fan Festival™ Dallas, including a custom 5-meter Interactive LED Sphere and the Main Stage display at Dos Equis Pavilion. Together, the installations deliver more than 8.5 million pixels of immersive visual experiences for fans throughout the festival.
Conceived and produced by AMS Events in collaboration with LED technology partner Unilumin, the Interactive LED Sphere combines large-scale creative design with fan participation to create an immersive experience that invites visitors to become part of the display itself.
Designed as a giant illuminated soccer ball, the sphere serves as a centerpiece attraction where fans can scan a QR code, upload a photo, and watch as their image appears on the massive LED display in near real time. The result is an engaging and shareable experience that celebrates the excitement, energy, and global community surrounding the world’s most popular sport.
Located within FIFA Fan Festival™ Dallas at Fair Park, the Interactive LED Sphere is positioned to engage fans from around the world in an environment designed to accommodate up to 35,000 visitors at a time, creating a highly visible and shareable destination within one of the tournament’s premier fan celebrations.
“Delivering an attraction of this scale on a festival timeline takes tight collaboration between creative and technology teams,” said Andrew Walters, Chief Executive Officer of AMS Events. “Working alongside Unilumin, we were able to bring an ambitious concept from idea to a fully realized, 13,000-pound interactive centerpiece that fans engaged with all day long.”
AMS Events led the creative direction, audience engagement strategy, and technical production for the project, partnering with Unilumin to integrate advanced LED technology into signature attractions for festival visitors.
The sphere features 3.9mm outdoor LED technology, weighs approximately 13,000 pounds, and contains approximately 3.7 million pixels. Construction, integration, testing, and commissioning required seven days to complete prior to opening.
Beyond the Interactive LED Sphere, AMS Events also delivered the LED display for the festival’s Main Stage at Dos Equis Pavilion within Fair Park. Measuring 46 feet by 26 feet, the URMIII 3.9mm outdoor LED wall delivers a resolution of 2912 × 1664 and more than 4.8 million pixels, providing a stunning visual backdrop for live programming and fan experiences throughout the event.
Combined, the installations represent more than 8.5 million pixels of LED technology deployed across the festival grounds, demonstrating AMS Events’ ability to deliver impactful immersive experiences at every scale.
Contact Information:
AMS Events
3200 Commander Dr STE 110
Carrollton, TX 75006
United States
Jarrett Lopez
+1-972-570-1118
https://www.ams.events
