The Málaga-based academy's new programs focus on how physiotherapists, nutritionists, psychologists and clinic owners explain their services online.
ALHAURÍN EL GRANDE, Spain, November 06, 2026 — (FinanceWire) Sara Marketer a Málaga-based training provider, is expanding its digital marketing courses for healthcare professionals, clinics and women entrepreneurs, as more patients look up practitioners online before booking an appointment. Founded in 2022 by digital marketing consultant Sara Marketer, the academy combines courses with consultancy for professionals who are highly qualified in their own field but have had little training in explaining their services to prospective clients.
The programmes respond to a common problem in small healthcare practices. Physiotherapists, nutritionists, psychologists, osteopaths and clinic owners often hold formal qualifications in their discipline, yet few have been taught how to communicate that expertise online. For a patient searching for a practitioner, the result can be a website or profile that does not explain what a treatment involves, who it is suitable for, or how to arrange a first appointment. The academy’s courses focus on closing that gap: explaining services clearly, building trust, demonstrating expertise and giving people the information they need before making contact.
“Professionals need to understand how to communicate the value of what they do without necessarily having to become marketing experts,” said Sara Marketer, founder of Sara Marketer Academy. “The aim is to make the knowledge and tools accessible so they can apply them to their own businesses and make decisions with greater clarity.”
Course Content
The curriculum covers three main areas: planning content, building a clear value proposition, and choosing channels that match a business’s objectives.
A clinic offering several treatments, for example, may need to explain each one and set out how a patient moves from a first enquiry to a booked appointment. An independent practitioner offering a single specialised service may instead need a narrower, more focused message aimed at a specific group of patients.
Participants are also taught to identify the purpose of each communication activity before choosing where to publish it. Instead of maintaining a presence on every platform, they learn to select channels based on who they want to reach and what information that audience needs at each stage.
Consultancy and Related Services
Alongside the training programs, the academy offers consultancy for businesses that want direct support. This can include a review of a business’s existing communication, help organizing its digital presence, and identifying actions linked to its goals. The academy also provides social media content creation, website and landing page design, and services related to automation and artificial intelligence.
Founder Background
Sara Marketer’s interest in entrepreneurship comes from running her own business. She opened a café in 2010, which marked the start of her work as an entrepreneur and preceded her move into the digital field. She began working with social media in 2017 and went on to develop her activity in online marketing and communication before founding Sara Marketer Academy in 2022.
She also leads Business Queens, a mentoring initiative for women entrepreneurs. Business Queens has its own aims and format, operates independently, and is not part of Sara Marketer Academy’s structure.
About Sara Marketer Academy
Sara Marketer Academy is a digital marketing training provider based in Alhaurín el Grande, Málaga, Spain. Founded in 2022 by Sara Marketer, it provides courses and consultancy for healthcare professionals, clinics and women entrepreneurs. More information is available at https://saramarketer.es/.
Media Contact
Sara Marketer, Founder
Sara Marketer Academy
